Serie A
Inter explains the reasons behind the change of the club logo
Inter director Alessandro Antonello and chief marketing officer Luca Danovaro have explained why the Nerazzurri changed their logo.
Inter unveiled their new logo on March 30, and now the explanation for the logo change has come.
“We are very proud of our 113-year history and this pride always pushes us to look to the future, taking every opportunity to grow.”
“We really wanted to find a new language, a channel that allows us to get closer to the younger generations, who experience sports emotions in a different way,” Antonello told Inter’s official website.
“Inter’s focus is on football, but we want to open up to the digital worlds, entertainment and lifestyle.”
“The logo retains a strong identity with the original, tracing its iconic shape.”
“It’s an evolution: Two letters representing the spirit of Inter, an icon of football and culture and new colors to simplify its application to digital devices,” said marketing chief Luca Danovaro.